How to Scale a Retail Business: A Contrarian's Guide

Why scaling your retail business might be killing it—unless you go contrarian

Author

Maxim Atanassov
August 13, 2025

Scaling doesn’t scale. The wrong move can kill your business faster than a bad location. This week’s guide—How to Scale a Retail Business: A Contrarian’s Guide—is your riot-starting playbook for growth without breaking your brand.

Highlights You Can’t Ignore

  • Kill the old rules. Retail isn’t about build-it-and-they-will-come or price wars—it’s about emotional connection and stand-out experiences.

  • Turnover is king. Inventory velocity (COGS ÷ avg inventory) matters more than shelf time—below six turns a year? You’re just a storage unit.

  • Track what moves the needle. Stop chasing likes and focus on retention, loyalty, and repeat purchases.

  • 3-month contrarian playbook. Audit, experiment, measure—and don’t be afraid to kill what doesn’t work.

Get the full roadmap and turn your retail chaos into momentum:

Coming Soon: Future Ventures Forum
If you're ready to disrupt, rethink, and scale smarter, we’re launching something for leaders like you: the Future Ventures Forum. Be part of the first wave—join the waitlist now: https://www.futureventures.ca/future-ventures-forum---waitlist-form